domenica 15 maggio 2011

Ultreia

Logo and catalogue design with Nicola Bazzini for Ultreia, an
research project by Jorge Manes Rubio of Seethisway.

From his site:
Ultreia is a project where El Camino, an ancient pilgrim route in Spain, is transformed into a 700km production line. The recent commercialization of the route is challenged by on-site manufacture of alternative objects and performances, through a portable and self-sustainable factory that is able to relocate itself everyday, taking advantage of the specific locations, industries and people encountered on the route.
A rotational moulding machine powered by the movement of the bike itself, a tent and a solar panel allowed the designer to become completely self-sustainable on the road and accomplish a 2 weeks production journey."

For know how it's gone have a look on his Travel journal